Post by account_disabled on Jan 24, 2024 10:15:00 GMT
You can find jokes online that marketers in medicine are only engaged in inventing diseases. In fact, marketing medical services is a very difficult process. Firstly, there are a number of restrictions. Secondly, the issue of trust plays a big role. Thirdly, clients come with a variety of requests: from listing symptoms to searching for a specific doctor. Let's look at how medical services are promoted in digital and offline. Reading time: 9 minutes Restrictions Digital Contextual advertising of medical services Limitations for online advertising in various systems Promotion of medical services using contextual advertising SEO for medicine SMM Offline Outdoor advertising Advertising in the media Conclusions: marketing of medical services Restrictions Concerned about the health of citizens, legislators limit the promotion of medical drugs and services.
When Fax Lists advertising a medical center, marketers have to operate within strict boundaries. Therefore, we will immediately consider the basic requirements of the legislation. The Ukrainian Law “On Advertising” requires warning people about the dangers of self-medication, the need to consult a doctor and read the instructions. The Code of the Republic of Kazakhstan “On the health of the people and the healthcare system” insists that advertising be reliable, understandable without special knowledge and not mislead the consumer. At the same time, in all three countries it is prohibited to use a number of techniques that marketers from other areas have become addicted to.
Reliability and safety . You cannot guarantee that the product will work or declare the absence of side effects. It is also impossible to argue for the benefit of natural origin or carrying out tests required for registration. Halo effect. Mentioning experts, stars, famous organizations and even popular characters in medical advertising is prohibited. In Ukraine, you can’t even show an actor playing the role of a doctor, and Kazakhstan prohibits portraying children or reproducing a child’s voice if the service or product is not specifically for children. Cases, reviews. It is possible to tell how sociable the patient became after teeth whitening and how it helped him in life only in Kazakhstan.
When Fax Lists advertising a medical center, marketers have to operate within strict boundaries. Therefore, we will immediately consider the basic requirements of the legislation. The Ukrainian Law “On Advertising” requires warning people about the dangers of self-medication, the need to consult a doctor and read the instructions. The Code of the Republic of Kazakhstan “On the health of the people and the healthcare system” insists that advertising be reliable, understandable without special knowledge and not mislead the consumer. At the same time, in all three countries it is prohibited to use a number of techniques that marketers from other areas have become addicted to.
Reliability and safety . You cannot guarantee that the product will work or declare the absence of side effects. It is also impossible to argue for the benefit of natural origin or carrying out tests required for registration. Halo effect. Mentioning experts, stars, famous organizations and even popular characters in medical advertising is prohibited. In Ukraine, you can’t even show an actor playing the role of a doctor, and Kazakhstan prohibits portraying children or reproducing a child’s voice if the service or product is not specifically for children. Cases, reviews. It is possible to tell how sociable the patient became after teeth whitening and how it helped him in life only in Kazakhstan.