Post by account_disabled on Mar 7, 2024 9:31:35 GMT
B2B inbound marketing : why a specific guide on this topic? The techniques that work with a business audience are not the same as those for B2C. In this sector the customer is not a person, but a company. Obviously, in practice, real people will be in charge of the strategy and purchases. But the decisions they make will be oriented towards achieving business objectives , rather than satisfying personal needs. To intercept and conquer this type of audience, rather than leveraging emotions and hedonistic needs, we will need to turn to the more rational part of who we have in front of us. The process leading to the purchase will be longer and more complex and will probably involve more than one interlocutor.
What is inbound marketing and why it works in B2B A rational decision is Germany Phone Number necessarily an informed decision. However, those who find themselves making choices do not always already have all the elements necessary to do so. This is why company decision makers usually take action to collect the information they need to make the assessments necessary to make a decision. In the digital age, this happens especially online. 80% of business decision makers reveal that they prefer to get information from an article rather than an ad. In light of this information, for example, Hubspot recommends investing in online content marketing at least as many resources, if not more, than those aimed at the traditional advertising strategy. This is where B2B inbound marketing fits in successfully : rather than chasing people with direct promotional communications (so-called push marketing, or outbound), with inbound you ensure that the potential customer finds the company .
This does not mean remaining passive: to be in the "right place at the right time" you need to prepare an effective B2B inbound marketing strategy. The phases of the customer journey To start implementing an effective content marketing strategy, you must first adopt a different approach depending on the stage of the decision-making process in which the user is . This is why B2B inbound marketing refers to the Customer Journey : customer-journey B2B inbound marketing: tools and techniques But in practice, how is an effective B2B inbound marketing strategy structured? The first step is to know the tools available . For each of them we will see some techniques to use to fully exploit their potential.
What is inbound marketing and why it works in B2B A rational decision is Germany Phone Number necessarily an informed decision. However, those who find themselves making choices do not always already have all the elements necessary to do so. This is why company decision makers usually take action to collect the information they need to make the assessments necessary to make a decision. In the digital age, this happens especially online. 80% of business decision makers reveal that they prefer to get information from an article rather than an ad. In light of this information, for example, Hubspot recommends investing in online content marketing at least as many resources, if not more, than those aimed at the traditional advertising strategy. This is where B2B inbound marketing fits in successfully : rather than chasing people with direct promotional communications (so-called push marketing, or outbound), with inbound you ensure that the potential customer finds the company .
This does not mean remaining passive: to be in the "right place at the right time" you need to prepare an effective B2B inbound marketing strategy. The phases of the customer journey To start implementing an effective content marketing strategy, you must first adopt a different approach depending on the stage of the decision-making process in which the user is . This is why B2B inbound marketing refers to the Customer Journey : customer-journey B2B inbound marketing: tools and techniques But in practice, how is an effective B2B inbound marketing strategy structured? The first step is to know the tools available . For each of them we will see some techniques to use to fully exploit their potential.